We hear a lot of buzz about the social media these days, how it has helped us staying updated with everything. Social media has helped people to connect and increase their existing networks and build relationships. And it’s about relationships after all, when it comes to creating new job opportunities. But if you are among those who think making a profile on such social cum professional networking site like LinkedIn, Twitter and Facebook, and putting up a decent display photograph is enough to land new job opportunities, go back over! This is probably just the first step towards your goal. You must learn how to efficiently exploit these immensely powerful resources in your interest. Here are some smart and strategic steps to keep in mind while you job search in context of social media.
“Connect” with LinkedIn. LinkedIn is now a potential hub for all employers to dig out the right candidates for them. What you need to do first is, showcase your profile with all key ingredients like work history, achievements and yes, a nice profile picture. Connect with people working in the same industry you would like to work in using your existing contacts or you may use the associated note to personalize your “connect” request.
You can also join related groups on LinkedIn and follow companies you are more inclined to work with than others. LinkedIn helps you to keep updated with all big and small company updates and job opportunities before they might hit the popular job portals. The company LinkedIn page gives a clear insight to many company details and value in the market. You can easily search the hiring manager profile and get an idea of the educational background and other interests. It’s always better to know your “enemy” before the battle.
If not anything, it may help you to find out any commonalities giving you a chance to say “Oh… You too!” and make the hiring manager more interested in you.
“Tweet” your Industry Knowledge. Twitter is another great medium to network with people related to or already working in your industry. The best thing about twitter is, it allows you to connect and follow the industry experts who you do not know personally or not even have any mutual contacts, but just based on common interests. You can make industry-relevant tweets and show your awareness and skills about the industry trends while engage and attract other industry experts by re-tweeting and regular comments. Also, you can network with other job-seekers searching job in the same industry as you.
A company’s twitter profile also gives you an idea of the company’s following and how well-connected it is with the audience. You can always get the best job search advice from experts on regular basis without the need to surf different websites and subscribing emails.
Your tweets may help you reach out a larger number of people and let them know that you are searching a job and ask for references. A twitter tool called “Twellow” searches people’s bios and URLs in their bios and gives you the list of people associated with that specific company by just the company name.
“Like” to Network on Facebook. Facebook is part of our daily life now. It is now a great way to easily connect with friends and people while to reconnect with people in the past. But we often ignore the platform when it comes to job hunt. It is a great networking tool for job search as well. Obviously, people who know you personally will be more inclined to help in your job search and not the ones you know out of common interest. May be not your friend, but may be your friend’s friends can help you landing the right job. For this you must let people know that you are searching a job through status updates and convey your aspirations. Writing “notes” and tagging your friends will help people notice, as “notes” tends to stay longer on any person’s profile than status updates. The more they see, the more they remember you.
“Like” company pages you are interested to work in, to keep abreast of the latest updates and posts. You should comment on the posts and show your knowledge and skills to get noticed. You can also post informative links or write ups on the company page.