Dogs Connecting Us on Social Media

148Why do we share dog photos? We see so many of them everywhere. Even businesses that have nothing to do with pets show cute pictures of dogs.

What is it about dogs? What is it about them that makes us want to turn the person sitting next to us and say, “oh my gosh have you seen this? Look how cute this is.” Or,”Oh I have to send this to my Mom; she’ll die.” More to the point, what is it about dogs that are just so shareable?

Most companies that share dog images have nothing to do with dogs, but that doesn’t matter. We associate a lot of happy memories with dogs. If we like the dog, we’ll like what’s around it. That’s the basic theory any way – because everyone loves dogs. We love ’em, because they tap into the baser instinct to connect. Flat out, dog photos transcend barriers. It doesn’t matter if you’re a tennis balls on the edge of your walker octogenarian, or a teenage girl listening to punk music; everyone coos and laughs at photos of dogs being dogs.

HERE ARE SOME TIPS TO LEARN FROM SOME OF THE BEST DOG PHOTOS:

TELL A STORY.

Give the reader some context to the otherwise cute photo to take it to the next level with added interest. Tell us about how the dog was rescued. Explain what the dog was doing five minutes ago that makes it look so silly now.

The title of the post or the photo gives you a chance to set up a situation. First, you can say what’s going on, or what you were thinking, and then show what the dog did. This space gives you a chance to talk about your business’ connection to dogs, or an opportunity to show your personality and d’aww over cute photos through digital marketing.

CONNECT WITH A GOOD CAUSE.

Do good work and look good doing it. Using cute animals to support good causes works. We want to help out other members of society, especially cute and fluffy ones.

GIVE A PERSONALITY TO A FAVORITE PET.

Someone might not remember your face, but they’ll most likely remember what your dog looks like. If you’re running a small business and you own a pet, tell us all about him or her. Show us your trip to the store to buy more products. Give us lots of opportunities to connect with your dog, and find a bit of ourselves in his or her personality. They might get their own following, like famous people’s pets.

BE REALLY SILLY.

You’re looking at dogs; don’t forget. Because of the inundation of dog photos, to make one stand out from the masses it has to be really something. As part of the growing trend of love of the nonsensical and goofy, share those strange, hilarious, weird, scruffy looking dogs to draw some curious eyes.

BE HONEST.

It’s good to be honest, especially when you’re dealing with people’s emotions. The audience responds to what’s true. Sharing personal stories about your dog offers a way to relate; if it’s really heartfelt it will resonate.

ADD FEELINGS.

Photos may say it better than words. Use photos of dogs making faces as a reaction to other people’s content. Pictures of dogs looking just like us are an adorable way to say something in a different way. When dogs make faces we understand their expressions like human emotions, and we’ll hitch onto that.

SHOW AN ACTIVE DOG.

Is your dog in a hat? Is your dog in a car? Sleeping at the opera? Have you found a picture of a dog wearing a unicorn headband frolicking in the forest? That makes it more interesting! Change it up by showing us different contexts.